A personal brand is in many ways synonymous with your reputation.

It refers to the way other people see you. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name?

Link:
http://www.skelliewag.org/how-to-start-or-start-over-building-your-personal-brand-877.htm